Privacy Policy

Effective August 13, 2025

This Privacy Policy explains how Merchant Maven (“we,” “us,” “our”) collects, uses, and shares information about you when you visit https://www.merchant-maven.com or interact with our services.

Who We Are

Merchant Maven is an independent consulting service for Amazon sellers. We are not affiliated with Amazon. You can contact us at privacy@merchant-maven.com.

Information We Collect

• Information you provide: name, email, and message content submitted via our contact form.
• Usage data: pages visited, approximate location, device/browser information, and referral source collected via analytics tools.
• Cookies and similar technologies: used to remember preferences and understand site usage.

How We Use Information

• To respond to inquiries and provide consulting services.
• To improve the site, content, and user experience.
• To maintain security and prevent spam or abuse.
• To comply with legal obligations.

Legal Bases (EEA/UK)

If you are in the EEA/UK, we process your personal data under these legal bases: (i) your consent (e.g., analytics cookies), (ii) performance of a contract or pre-contractual steps (responding to your request), and (iii) legitimate interests (site security and improvement) where not outweighed by your rights.

Sharing of Information

We share information with service providers who help us operate our site and services, such as website hosting, form processing, and analytics. For example, we use Netlify to host and process form submissions and Google Analytics for usage analytics. We do not sell or “share” your personal information as defined by the California Consumer Privacy Act (CCPA/CPRA).

Data Retention

We keep personal information only as long as necessary for the purposes described above or as required by law. If you contact us to delete your information, we will do so unless we must keep it for legal reasons.

International Transfers

We may process and store information in countries outside your own. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) to protect personal data transferred internationally.

Your Rights

Depending on your location, you may have rights to:

• Access, correct, or delete your personal information.
• Object to or restrict certain processing.
• Data portability.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with your supervisory authority.

To exercise your rights, contact privacy@merchant-maven.com.

Cookies

You can control cookies through your browser settings. If you decline analytics cookies, certain measurement features may not function. You can also use tools provided by your browser or device to limit ad personalization.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure.

Children’s Privacy

Our services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Effective” date.

Contact

Questions or requests? Email privacy@merchant-maven.com.

This policy is provided for informational purposes and does not constitute legal advice.